Nico FerraroFour generations at the oven · since 1880
Nico FerraroSicilian bakers since 1880

Why do bakery bread and restaurant pasta never come out like yours?

It's not you. It's the recipe you were given. Bakeries don't knead their dough, and restaurants never cook pasta the way the box says. Here is what they do instead.

Six volumes · four printable tools

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Who I am
foto-nico.jpg

The same oven for four generations. And the kitchen upstairs.

I am Nico Ferraro. My great-grandfather came off a boat from Palermo in 1880 and lit a brick oven on Mulberry Street. A Ferraro has been standing in front of an oven ever since.

But before my father let me near the bread, he sent me upstairs, to the line in the family restaurant. Three hundred plates of pasta a night, six nights a week, for the better part of my twenties. That is where I learned that a restaurant does not cook pasta the way the box says. Not one step of it.

Downstairs I learned the other thing. The bakery never had better hands than you. It had more time, and it knew how to let the dough do the work while everybody slept.

Everything in these books is what I would have told you at the counter, if the line behind you had not been out the door.

$19.90 once. No subscription. Yours forever. Access the minute you pay.

What the bakery knows

You were told bread is work. The bakery knows it is time.

Read any recipe on the back of a flour bag, then look at what my family did for a hundred and forty years.

The recipe
Knead ten minutes.
Rise one hour.
Bake it today.

and it comes out dense

The bakery
Knead nothing.
Rest it cold.
Bake any day.

and it comes out open and crackling

Kneading is what you do when you are in a hurry. It forces in ten minutes what cold and patience do by themselves overnight, and it does it worse. No bakery that ever made anything worth eating was in a hurry with its dough.

So you mix one bowl on Sunday, ten minutes, and you put it in the refrigerator. Then every evening you tear off what you need, and the same dough becomes a different bread every night of the week.

SundayMix one bowl10 minutes
MondayThe loafcrackling crust
TuesdayFocacciathe bakery tray
WednesdayPizza nightsquare, Sicilian
ThursdaySub rollsthe deli kind
FridayGarlic breadand knots
SaturdayYesterday's breadbecomes dinner
The Sunday bowl

The whole week of bread, itemized.

This is everything that goes into the bowl. There is no machine, no starter to feed, and no special flour you have to order.

Volume One is built around this one bowl: how wet, how cold, how long, and how to read it with your eyes instead of a timer. Once you know the bowl, every bread in the set is just a different way of tearing it.

The one doughWeight
Bread flour, any supermarket1,000 g
Cold water, from the tap750 g
Fine salt20 g
Instant yeast — two thirds of a teaspoon2 g
Your hands on it10 min
Kneading0 min
Nights of bread out of one bowl6

The same bowl in cups and spoons is printed right beside it in the book, for anybody who does not own a scale.

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Upstairs, in the restaurant

Three hundred plates a night, and not one of them the way the box says.

The pasta is not the problem. The pasta is the same box you buy. What changes is eight small things the line did without thinking, that nobody ever writes on the back of the package.

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The pasta leaves the water two minutes early. The last two minutes happen in the pan.
What you do at homeWhat the line didWhy it matters
The biggest pot you ownLess water than you thinkCloudy water is the thickener. Too much water and you pour it down the sink.
A spoonful of oil in the waterNeverThe oil coats the pasta and the sauce slides right off it.
Cook to the time on the boxOut two minutes earlyIt finishes in the sauce and drinks it, instead of drinking water.
Drain it in the sinkLift it out, keep a cupThat cup of water is what turns a sauce into something that clings.
Rinse itNever, not onceYou wash off the starch the sauce was waiting to hold on to.
Sauce spooned on top at the tableMarried in the pan, sixty secondsThe difference between pasta with sauce and a plate of pasta.
Boil the lasagna noodles firstStraight in, dryThey drink the sauce in the oven and the layers hold when you cut.
Leftovers in the microwaveA hot pan and a splash of waterTwo minutes, and it comes back the way it left the kitchen.

Eight of the forty rules in Volume Three. Every one of them works with the dried pasta in your cupboard right now.

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Saturday's bread and Friday's pasta. In my mother's kitchen, that was a dinner.
Nothing thrown away

In an immigrant kitchen, the trash can was the last place food went.

Hard bread, half a pot of pasta, the heel of the loaf, the end of the sauce. In my family every one of them had a second life, and most of them were better the second time.

Volume Five is fifty of those dishes, and Volume Six is sixty dinners for the nights you have nothing left in you — all of them made from the same bowl of dough and the same box of pasta you already have.

What you get

Six volumes. The oven and the pot. Three hundred and twenty entries.

Six hundred and forty eight pages, and all of it arrives at once, in PDF. Nothing ships and nothing is delivered in parts: every book is ready the minute you pay.

Downstairs · the oven

The One Dough

40 entries

The Sunday bowl, the cold rest, and the week. How wet, how cold and how long, how to read the dough with your eyes, and the loaf that comes out of a regular home oven with a crust that cracks when it cools.

The Bakery Tray

50 breads

Everything that came out of the family oven besides the loaf. Focaccia, sfincione, the square pizza, the tomato pie, sub and hero rolls, garlic knots, breadsticks, and the stuffed breads with dinner already inside them.

Nothing Thrown Away

50 dishes

What my mother made with yesterday's bread and last night's pasta. The crumbs, the heel, the hard loaf, the half pot. Fifty dishes that cost nothing because you already paid for them.

Upstairs · the restaurant

The Restaurant Pot

40 rules

How a kitchen doing three hundred plates a night cooks the same dried pasta you buy. The water, the salt, the two minutes early, the pan, the cup you keep, and the lasagna that never sees a pot of water.

The Pasta Dinners

80 dinners

The sauces of the house and the plates they went on. The Sunday gravy hour by hour, the weeknight ones that take twenty minutes, the baked ones for a crowd, and the dishes Italian-Americans invented that Italy never heard of.

Too Tired to Cook

60 dinners

For the night you stand in front of the refrigerator with your coat still on. Fifteen from the dough already waiting in the cold, fifteen from the box of pasta, fifteen that only need a loaf beside them, and the fifteen rules my mother cooked by.

And four printable tools

Made to hang on the refrigerator, not to be read.

Big type, no paragraphs. These live on the inside of a cabinet door or under a magnet next to the stove.

The Week Card

7 days · 2 pages

The Sunday bowl and what it becomes each night, on one card for the refrigerator door.

The Oven Chart

Every bread · 2 pages

Temperature, rack, pan and minutes for every bread in the set, in gas, electric and convection.

The Rescue Chart

40 symptoms · 2 pages

Dense bread, pale crust, gummy middle, sticky pasta, sour sauce. The symptom, the cause and the fix.

Shape & Sauce

24 shapes · 2 pages

Which pasta goes with which sauce, and the one reason why, so you never buy the wrong box again.

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Order the method

The oven and the pot, for less than one loaf and a pizza.

You are buying Volume One and Volume Two. The other four volumes and the four printable tools come free with them.

What you get for $19.90

Volume One · The One Dough

The Sunday bowl and the week. 40 entries.

$24
Volume Two · The Bakery Tray

Focaccia, sfincione, pizza, rolls and knots. 50 breads.

$24
Volume Three · The Restaurant Pot

How the line cooked pasta. 40 rules.

$24Free
Volume Four · The Pasta Dinners

The sauces of the house and their plates. 80 dinners.

$24Free
Volume Five · Nothing Thrown Away

Yesterday's bread and last night's pasta. 50 dishes.

$17Free
Volume Six · Too Tired to Cook

Dinner in the time the water boils. 60 dinners.

$17Free
The Week Card

One dough, seven nights, one page.

$9Free
The Oven Chart

Every bread, in any home oven.

$9Free
The Rescue Chart

40 symptoms, their cause and their fix.

$9Free
Shape & Sauce

24 shapes and the sauce each one was made for.

$9Free
Total value$166
$19.90
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Seven days, my word on it.

Mix the bowl, bake the loaf, cook the pasta. If it is not what you hoped, write to me at support@nicoferrarokitchen.com inside seven days and every dollar comes back. No forms and no awkward questions.

On the checkout page

Two things I kept out of the set.

Neither is about the everyday oven or the everyday pot. They are offered as a tick box on the payment page at $9.90 each, and the set is complete without them.

Add-on one

The Feast Table

The breads and the pastas that only came out a few days a year. Christmas Eve, Saint Joseph's table, Easter morning, and the feast in September — with the three days before each one planned out, so the day itself is easy.

$9.90added at checkout
Add-on two

The Table for Two

The house used to be full and now it is you, or the two of you. Every dough, sauce and dinner in the set worked out again for one and for two, with what to freeze and what to turn into tomorrow's lunch.

$9.90added at checkout
How it works

From paying to mixing your first bowl, about thirty seconds.

You pay $19.90

Once, through a secure checkout. I never see your card number, and there is nothing to cancel afterward.

Everything opens

On the very next screen, in your members area. Phone, tablet or computer, all ten files at once.

It waits for you

Your access details also go to your email, so you can come back any evening with flour on your hands.

Questions

Before you order

What am I actually getting?

Ten files, open the moment you pay: six volumes in PDF and four printable tools. Nothing ships. You log in to your members area and everything is there.

I have never baked bread in my life.

Good. You have nothing to unlearn. The one dough was chosen because it forgives everything: there is no kneading to get wrong, and the cold does the part that usually takes practice. If you can stir a bowl for ten minutes, you can do this.

Do I need a stand mixer, a stone or a special oven?

No. A big bowl, a sheet pan and the oven you already have. The Oven Chart covers gas, electric and convection. There is one page on a baking stone for anybody who wants one, and you can skip it.

Is the pasta fresh, homemade pasta?

No, and on purpose. Everything in the pasta half works with the dried pasta from any supermarket, because that is what the restaurant used for most of its plates too. What changes is what you do with it.

Is this the same as the videos?

No. A video is one idea at a time, and I have to stop when I run out of room. The books are the whole thing in order, with the amounts, the times and the temperatures, so you can cook straight from them on a Tuesday night.

Is this a subscription?

No. One payment of $19.90 and it is finished. Nobody will charge your card again.

What if it is not for me?

Write to me at support@nicoferrarokitchen.com inside seven days and every dollar comes back. I do not ask you why.

It was never you. It was the recipe.

It was a bowl nobody told you to leave alone, and a pot nobody told you to take off the heat two minutes early. That is the whole secret of four generations, and now it is written down.

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